By Jose Resendiz, Vice President of Product Management, Experience Design and Business Development, Digital Insight
Digital Insight is a dynamic organization with a commitment to innovation and being the leader in the digital banking space. We always have the end goal of helping financial institutions effectively engage and deepen the relationship with their customers. In short, we accelerate innovation so you excel.
I want to share with you a recent example of Digital Insight innovation at work for you.
Digital Insight was among a select group of established companies and start-ups to present at FinovateSpring, a two-day showcase of the latest and greatest financial and banking technology innovations. With so many innovations in the pipeline, what would we choose to showcase?
We decided to be really forward-looking, and develop a demo of what cross-selling could evolve into when it is powered by different data sources, including geolocation information on a given user.
According to a 2014 Accenture study, more than half of customers want their bank to proactively recommend products or services that can help meet their financial needs. Among those interested in these services, 55% say that it would strongly increase their loyalty to the bank.
At FinovateSpring, we announced Promotion Suite for Mobile, an enhancement to our current Promotion Suite that features geolocation technology. It extends your ability to create, manage, distribute and measure targeted cross-sell campaigns that reach the right customers at the moment of truth — while helping you to realize new revenue opportunities. Look for this new innovation on the Horizon Roadmap and see a preview by watching a video of our demo online.
At that event, the fintech industry noticed that innovation is thriving at Digital Insight! Attendees saw the power of what Digital Insight and NCR can do together: Create an omni-channel banking experience that eliminates the silos of multi-channel banking and introduces more consistent interactions across channels. This allows your financial institution to leverage the data from those interactions to develop a more holistic view of your customers. You give your customers ultimate convenience — allowing them to choose how and when they want to interact, while serving up relevant and valuable offers that save them money.
We’re proud to continue to deliver the best in innovation to you and we look forward to sharing what you can expect next from us at this year’s Innovation Conference!
But before the event, we want to hear from you. What are your thoughts about mobile cross-sell opportunities? Do you think geolocation will play a key role in future mobile offerings? How do you think this type of innovation will impact your relationship with customers? Post a comment or question for me and I’ll write back.